As a small business owner, taking advantage of direct mailing allows you to reach a large audience without investing a large amount of money. While it may seem simple to create a postcard advertising your business and mail it out to consumers in your area, the direct mailing process is a little more complex than just dropping some postcards off at the post office.
Working with a company that specializing in direct mail printing services can help you increase the success of your mailing campaign. Here are three reasons why you should consider outsourcing your direct mail postcards through a place like Print Source in the future.
1. Professional printers can help you design an attractive postcard.
Small business owners are often required to wear many different hats because they cannot afford to hire specialized employees. Although you may be able to figure out how to do your company's accounting or create a viable business plan, it can be beneficial to have professional help when it comes to designing marketing materials.
If your direct mail postcards are not attractive and eye-catching, they will not convert consumers into customers. Outsourcing your direct mail postcards to a printing service gives you access to their in-house graphic design team. You can work with this team to design an attractive postcard for your direct mail campaign.
2. Professional printers can save you money on postage.
Companies that specialize in printing and mailing services can offer you a significant discount when it comes to mailing out your postcards.
Since the company's employees are able to pre-sort and pre-process bulk mail items according to the post office's specifications, the need for postal employees to do this work is eliminated. This means that a professional printer can send out postcards at a lower rate. Partnering with a professional printer for your direct mail campaign could make your advertising efforts more cost effective.
3. Professional printers can ensure your campaign is in compliance.
Some small business owners are surprised to learn that there are rules and regulations governing the sending of mail to a consumer's home. Violating these rules and regulations could result in hefty fines, so working with a professional printer that can ensure your compliance can be beneficial.
Your printing service will be able to help you acquire the right mailing permit (commonly referred to as a indicia) for your campaign. This permit will allow you to send out your postcards in mass without worrying about legal repercussions.
When you understand the valuable role a printing service can play in helping you successfully complete a direct mailing campaign, it's easy to see why you should consider outsourcing your direct mail postcards in the future.
Share23 February 2017
When you start shopping for a new printer, they all look the same. However, after you pick one and take it home, another story unfolds. I still remember the day I found what I thought was a great device, only to deal with jammed paper and malfunctioning print heads later. I have been working with printers for the past fifteen years, and I know how to shop for printers and care for them. On my blog, you will find everything you need to know about printing and shopping for devices, so that you can avoid undue hassles of your own.