Improving Your Small Business Marketing With Custom Printed Inserts


If you are a small business owner interested in improving your marketing efforts with custom printed inserts, then you've come to the right place!

By following these tips, you can use printed inserts to improve your business's exposure and sales:

Tip #1: Use Language Targeted to Your Market

The English language naturally varies from generation to generation. Your marketing copy and any printed materials you send out should take this fact into mind. For example, if your target market is young adults, then you want to incorporate more slang terms in your copy. On the other hand, if your target market is senior citizens, then it is best to use a more formal language and not try to be cute and hip with your copy. 

Tip #2: Deliver a Clear Message that Solves a Problem

Your printed inserts should deliver a clear message that solves a problem relevant to your target market. For example, if you have a plumbing business, then your message can be that you perform the most professional service when someone's septic tank needs to be pumped out. Include both brief text and images that support this same message. Skip graphics and text relating to other plumbing issues to keep the message clear.

This type of targeting is more effective than simply advertising that you are a quality plumbing contractor - show the customer what you can fix for them. If they have a related problem, they will still call you, as will people who realize it's been too long since their last septic tank service.

Tip #3: Make Accepting Your Offer Easy for Your Customers

You can plan on your printed inserts getting a quick glance from a customer. They quickly decide if they need your services or not. If so, then you need to give them ample ways to reach you to contract your services. For example, include as many of the possible on your insert:

  • phone number
  • fax number
  • website

In addition, offer an email address so that busy professionals can contact you without having to play phone tag or remember to call during regular business hours. The more ways your customers can contact you, the more business you will receive.


Following the above tips, you can greatly improve the impact of your printed inserts on your target market to generate more sales. If you have additional questions about how custom printed inserts can help you market your small business, please contact a local insert printing service company like Flottman Company.


3 June 2015

Choosing Printers Wisely

When you start shopping for a new printer, they all look the same. However, after you pick one and take it home, another story unfolds. I still remember the day I found what I thought was a great device, only to deal with jammed paper and malfunctioning print heads later. I have been working with printers for the past fifteen years, and I know how to shop for printers and care for them. On my blog, you will find everything you need to know about printing and shopping for devices, so that you can avoid undue hassles of your own.